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Audi E-tron fleet launch: Luxury Pop Up Restaurant
Eat Five Star worked alongside Michelin Chef Tom Aikens for Audi and their E-tron launch corporate event. Their role was to develop and deliver an inspired menu to satisfy potential Audi buyers. The incredible Swinhay House was chosen to welcome 300 VIP Guests to see the big reveal of Audi’s E-tron series during a 3 day period.
Audi tasked us to oversee and manage the hospitality and catering for their three day product launch. The launch was of their new electric fleet of cars including the GT e-tron. The remit was to create a luxury pop up restaurant and demonstration kitchen within the exclusive and unique venue of Swinhay House. The venue itself is designed entirely around sustainability and performance.
The Eat Five Star catering team were given the menu and specifications from the celebrity Michelin starred chef Tom Aikens. Then over to our culinary team to cook, create and deliver to the Audi guests.
The enclosed glazed winter garden housed the Product launch day, providing a beautiful airy space with fabulous views of the surrounding countryside.
In addition to viewing cars, guests went on test drives and took part in an array of specifically curated activities. All the activities had been chosen in line with the innovative approach of Audi and their fleet and changing people’s perceptions of reality. Activities included introductions to to Virtual Reality activities as well as group sessions with The Blind Poet, sharing his unique perspective on life, living with blindness.
Corporate Event insights and tips
Audi uplifted their customer experience by choosing a venue which added to their innovative story of their E-tron fleet launch.
Flexible and cleverly designed menus. These menus enabled quick service, fitting within the strict COVID restrictions in place throughout the event.
Mini bowl food was served to enable guests to have varying dishes and flavours served quickly. This is a very popular service choice for corporate events, to cover different palates and dietary requirements.
A world class brand who seeks innovation in all areas. Shifting people’s perspectives and perceptions and creating products that push boundaries.
A future-orientated approach which fitted so well with the chosen venue, the hospitality service provided and the overall insight and learning for their guests.